Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem.
Personas are vital to the success of your brand and products because they channel design decisions by taking regular user needs and bringing them front and center before design has begun to ensure that those needs are addressed early.
- Persona definitions/descriptions
- Persona aspirations
- Persona demographics
- Persona drivers
- Persona hesitations/blocks
- Target recommendations
- and more…
73
of B2B content marketers polled plan to leverage personas for marketing purposes.
93
of a company's overall sales can be attributed to just 3 - 4 persona types.
48
more likely engagement from consumers who experience personalized marketing targeting their specific concerns.
Let’s connect, have a chat, and get your project started!
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Our client proven process
With experience across industries, we’ve refined a process that ensures every project aligns with your goals, vision, and budget – delivering results that truly work.
Discovery
This exploratory phase allows us to focus on you and your story. We begin with a conversation to discover where your brand is at along with your unique goals and vision for the future.
Research
With your unique goals in mind, our brand consultants will begin our own analysis, exploring your market, major competitors and identify key differentiators and identify opportunities.
Strategy
With the gathered insight from the previous phases we can better formulate strategies for success and a pathway for implementation. If you fail to plan then you plan to fail.
Implementation
Ok, let’s put the pedal to the metal! With your data driven insights and project map in hand, we are ready to get going. Our creative and tech teams will move forward with the project.
