A competitive analysis is a way to identify competitors, and understand their strengths and weaknesses in relation to yours. It helps gauge how to curb competitors and refine your strategy.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Get battle prepared and gather insight to better position your brand against your competitors.
- Brand Perception
- Competitor Branding Analysis
- Competitor Content Analysis
- Competitor Identification
- Competitor SEO Analysis
- Competitor Voice
- Content Comparison
- Content Marketing Analysis
- Digital Strategy Analysis
- Key Performance Indicators (KPI)
- Local or Global Markets
- Market Evaluation
- Market Trends & Insights
- Market Weakness Identification
- Opportunity Identification
- Quantitative Research
- Visual Identity Audit
- … And More!
90
of Fortune 500 companies practice periodic competitive intelligence to guide future decision-making.
70
of large enterprises believe that having competitive intelligence in the past would have increased the effectiveness of previous campaigns.
60
of organizations, regardless of size, agree that the targeted use of competitive intelligence makes marketing significantly more effective.
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Our client proven process
With experience across industries, we’ve refined a process that ensures every project aligns with your goals, vision, and budget – delivering results that truly work.
Discovery
This exploratory phase allows us to focus on you and your story. We begin with a conversation to discover where your brand is at along with your unique goals and vision for the future.
Research
With your unique goals in mind, our brand consultants will begin our own analysis, exploring your market, major competitors and identify key differentiators and identify opportunities.
Strategy
With the gathered insight from the previous phases we can better formulate strategies for success and a pathway for implementation. If you fail to plan then you plan to fail.
Implementation
Ok, let’s put the pedal to the metal! With your data driven insights and project map in hand, we are ready to get going. Our creative and tech teams will move forward with the project.
